In 2018, Alpargatas Textil returned to Argentine hands and began investing heavily in growth, modernizing operations, and ramping up production. They initially came to us looking for a simple illustration, but as we dug deeper, it became clear that their visual identity wasn’t reflecting their 139-year history or ambitious plans. Together, we took on the challenge of redesigning the brand and creating a complete visual system that celebrated their legacy, streamlined their work, and elevated their identity for this new chapter.
We got to work and delivered a fresh logo, a thoughtfully designed visual system, and a detailed brand manual filled with templates and tools for everyday use. We also created a custom set of 35 icons to tie everything together. Over the course of two years, we developed everything from updated catalogs to refined social media content, giving Alpargatas Textil a complete branding toolkit to streamline and enhance their communications.
Now, Alpargatas Textil has a strong, cohesive identity that stands out in the textile industry. Their marketing team works faster and with greater confidence, equipped with tools that make their lives much easier. The polished, professional look of their materials has also caught the attention of customers, reinforcing the brand’s reputation and aligning their visual identity with their storied history.
