From a pitch-winner concept to a manifesto morphing into a Super Bowl ad (in the middle of a massive PR crisis), and a simple and powerful idea displayed in Wall Street during the company’s IPO, working with Robinhood was a beautiful rollercoaster.
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Super Bowl Ad
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IPO Day
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One day we thought: well if Robinhood is here to democratize investments
for all, it only makes sense to turn down the walls that keep us out of Wall Street.
Maybe we should call it All Street.
This simple and direct idea became the main activation during the IPO day,
not only in NYC’s Wall Street IRL, but in Philly, Milwaukee,
San Diego, and Nashville as well.
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#IAmAnInvestor
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Click here to see real stories of people who
discovered themselves as investors with Robinhood.
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Agency: Media.Monks
ECD: Bruno Prosperi / Guiga Giacomo
Creative Copywriter: João Oliveira
Creative Art Director: Sômolo Silvestre Salvador
(and a huge team)